Crescent Brands is pleased to announce the appointment of Matt Guerin as Vice President of Sales, effective June 8, 2026.
Matt brings extensive sales leadership experience in the artwork framing industry, with a career that includes multiple senior roles at Larson-Juhl — Regional Sales Manager, Director of Commercial Business, and Vice President of Sales. He has spent years working directly within the framing trade, building relationships with distributors and independent framers and developing a thorough understanding of what drives success at every level of the channel.
For Crescent Brands' distribution partners and retail framing customers, Matt's appointment signals a deepened commitment to the relationships and service that the trade depends on. He arrives with a clear-eyed view of the industry, a track record of building high-performing sales teams, and a genuine passion for the framing category.
"We're thrilled to have someone with Matt's depth of experience leading our sales organization," said John Lanman, CEO of Crescent Brands, "He knows this industry, he knows our customers, and he's exactly the right person to help us strengthen and grow those partnerships."
Matt steps into the VP of Sales role at an exciting time for Crescent Brands, as the company continues to expand its product portfolio and invest in the tools and support that help framing professionals grow their businesses.
